gallery installation + fall 2017
As part of my career goal-setting, I wanted to push myself to create art outside of my day-to-day at Converse HQ. I decided to work backwards, picking a date for the show as the starting point for the creative – I settled on 10/10. I created 10, 10”x10” mixed media collages and designed an installation for Converse’s ½ Way Gallery.
“Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.”
– Barry Schwartz, “The Paradox of Choice”
With the fast-paced and densely saturated world we live in, it is becoming increasingly important to act on instinct. I’ve been fascinated with the over-abundance of choice and the analysis paralysis it can create for consumers and creators. I explored the execution of a concept within a set of self-determined rules and operated within those parameters. 10x10 creates a system of structured improvisation, a contrast of control and spontaneity.
*Select pieces from 10x10 available in the Do–Do shop.