event promotion + poster & interactive pdf + spring 2014
Assigned to create a poster and interactive pdf to promote an event of our choice, I decided to go with one of my favorite foods, good 'ole mac 'n cheese. The event I chose was The Mac & Cheese Festival that takes place on the west coast annually. Seeking inspiration from the incredible Marian Bantjes, I decided to attempt to create typography from actual pieces of macaroni. The majority of my work revolves around geometry and high contrast, so I wanted to work with more organic imagery to exercise my range.
To photograph the poster, I assembled the macaroni type on the floor and arranged all of the other elements around it to frame the shot. For the interactive pdf interpretation, I used the same photograph that is in the final poster. I used elements that are found in the photograph as navigation buttons and containers for information. For example, the green hand towel had a very nice grid to work with in regards to playing with the typography.