BFA senior thesis + spring 2015
"Y/N" is an interactive design installation as part of the BFA Thesis Exhibition in the 808 Gallery. The Boston University graphic design program culminates with a Group Exhibition in our very own 808 Gallery, and I was lucky enough to display my work in the window, alongside my talented peers.
In a world with limitless opportunities and endless paths, we hold more responsibility in the outcome of our decisions than any generation before. At the price of complete autonomy, people are subject to an overwhelming amount of options with little differentiation between trivial and paramount choices. While studying the over-abundance of decision-making in our choice culture today, I narrowed down decision-making into its simplest form: Yes or No questions.
By stripping down decision-making and forcing the participant to choose one of two options, I’m pushing them to make a decision that is so seemingly simple, and in that, so incredibly complex. To make these decisions, we use different strategies based on our chemical makeup and personality traits, regardless of how trivial or paramount the decision may be. According to McKinsey, we can be filtered into one of five Choice Types: Motivators, Guardians, Visionaries, Flexibles, and Catalysts.
The project will help the viewer explore their personal choices, and better understand the approach to decision-making that best suits them. It will take you through a non-linear process of decision-making, that forces you to not only look inwardly at the decisions you make on a daily basis, but also externally at the decisions of your peers. Y/N is a discovery of the black, the white, the right, the wrong, and the grey area between.
*A special thank you to the research of McKinsey Quarterly and Harvard Business Review, my family, friends, professors, and supporters. Choose wisely.