ROLE

Art Director, Senior Designer, Animator

CHALLENGE

Develop creative executions for Reese’s Book Club on social, in-app, online as well as a packaging system for their Reese’s Book Club subscription box.

SOLUTION

Leaned into the large brand color palette to create micro-moments for each monthly book drop, finding appropriate moments for surprise and delight through design, copy and iconography.

TEAM

Leigh Collins