ROLE

Art Director, Senior Designer, Animator

CHALLENGE

Tell the story of sustainability through a Converse lense.

SOLUTION

We casted four change-makers who all have a tie to sustainable fashion. They each created their head-to-toe looks using pieces from their personal closet & @beyondretro.” To start and finish our Converse Renew journey at Beyond Retro, sourcing our denim from their upcycled pieces, and then shooting inside at their Cheshire Street location, felt so authentic and true to the Converse brand.

TEAM

Sophie Jones, Hannah Kelifa, Alfie Sackett, Jo Frost